Details:

Kirsti Reynolds is a Marketing and Management Professional with over 17 years industry experience. She holds a Bachelor of Business & Commerce (Marketing & Management) and a postgraduate certificate in Business Marketing. Throughout her career she has worked with national and multinational organisations including Telstra, American Express, Intel, Lexmark and Vodafone as well as a large number of small businesses.

She has a passion for working with small businesses and arming them with the tools and knowledge they need to succeed.

Her main objective as a Marketing Consultant is to assist her clients in creating and nurturing their brand identity through well-constructed strategies and plans.

Kirsti believes Marketing should never be approached as a one size fits all, nor should it be considered as "a cast your net and see what comes back" activity.

She believes your marketing efforts should be focused, and based on objectives but most importantly stay true to you and your brand.

Kirsti is a two-time finalist in the Wollondilly Local Business Awards and the winner of 2021 Wollondilly Women in Excellence Awards Best Wollondilly Business.

Workshop Information

This workshop has been specifically designed for business owners within SWNG to understand the purpose and benefits of building and maintaining their brand. During the workshop Kirsti will work with attendees on defining their Brand Strategy through an exercise that enables business owners to take a deeper look at what their brand represents and how that resonates with their customers.

Other workshop topics covered include:
- Understanding your target markets (inclusive of a “Create Your Avatar Exercise” that forms a foundation for content creation)
- Developing a Brand Personality & Brand Voice;
- Looking at how you perceive your brand vs how your customers perceive your brand;
- Understanding the concepts of brand recognition, brand awareness and brand equity;
- the importance of building your personal brand.

 Kirsti will also open up the session to a Q&A segment on completion of the workshop.

 All participants will receive a copy of the presentation slides to refer to post workshop.
Don’t forget something to take notes on / with.

SWNG Chapter: All SWNG

Venue: Hunts Hotel Liverpool

Event Date: Wed, 30 Jun
Event Time: 7:00 am